Industry analysts distort figures for first day of iPad sales, newspaper says
Thursday, March 18, 2010
As hype surrounding the latest Apple product grows, industry analysts have been accused by a major Canadian newspaper of misconstruing the facts about their prediction of first-day sales.
According to the Globe and Mail of Toronto, one of the most closely authoritative Apple sales analysts estimated that 120,000 iPads will be sold on its first day in the market. the analyst, who writes for Deagol’s AAPL Model, added that sales would slow down to reach a total of 152,000 by the end of the following day.
Scott Moritz writes in the Globe and Mail article that the analyst did not account for in-store sales, a blunder that could create a false image that Apple sold beyond the leading predictions.
“It’s worth noting that the Deagol numbers are based on an order number sequence provided by iPad buyers,” says Scott Moritz. “The count only includes pre-orders for delivery and does not include pre-sales for store pickup.”
Apple announced recently that the iPad would be for sale on April 3. Moritz stressed that Apple stock depends on its ability to live up to expectations.
Apple executives say that the iPad is more effective than its closest competitor, the netbook. Yet the Bradenton Herald asserts that netbooks are more powerful, with 1.6 GHz of processing power compared to the iPad’s 1 GHz.
Written by mark Hobbs
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